Anna's Circle
Art Direction
Visual Identity
Photo selection
Independent Project
With a bold vision to build a second hospital campus in south King County, Seattle Children's Hospital set out to establish a community of philanthropists to fund this $2.5 billion project.
The goal: encourage existing donors to join by donating $100K+ for the new campus
The target audience is Seattle Children's existing high-level women donors, who all receive smaller-scale proposals from SCH often. So, the goal was to differentiate this from other proposals and frame this as an opportunity to join a philanthropic leadership group who will be partners in a pivotal moment in Seattle Children's history.
